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8th Annual California Self Storage Association Conference & Member Meeting
Interested in sponsoring this event? Click HERE for available sponsorship opportunities!
Meet us at The Whiskey Girl Saloon in the Gas Lamp on November 3rd for a fun filled cowboy themed evening and live music but make sure to grab some grub before we break out the whiskey! Need an idea of where to rustle up some grub? Click HERE for a list of restaurants located between The Westin and The Whiskey Girl.
Not interested in sleeping under the stars? Click HERE to book your room through our discounted room block at The Westin.
Excited to join the CSSA and discuss the what a wild ride 2011 has been? Tell us about it on our FACEBOOK.
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FEATURED SPEAKERS
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EVENT AGENDA
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WEDNESDAY 11-2-2011 |
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| 12:00-5:00 PM | Manager Education Package - Social
Media Do's & Don’ts - Carol Krendl* (separate registration fee from the
annual conference; Attendees of this education session will be granted access
to our opening night reception and keynote presentation with Motivational
speaker Dr. Rick Brinkman) REGISTRATION FOR THIS PACKAGE HERE.
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| 5:00 - 8:00 PM | Opening Networking Reception |
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| 7:00 AM - 4:30 PM | Registration Open
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| 7:30 AM - 8:30 AM | Breakfast
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8:30 AM - 9:30 AM
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Welcome, Annual Meeting & Legislative Update
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9:30 AM - 10:45 AM
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Keynote Presentation - Dr. Rick Brinkman - President of Concious Communicator -
Turning Conflict into cooperation.
The first commandment, in
today’s customer-driven marketplace, is to "Love Thy Customer!” Transcending
mere "customer satisfaction” and shooting for customer delight, by fulfilling
their needs and making them feel cared for, delivers a true loyal customer base
every time.
This session will include:
- Specific
strategies for calming customers’ anxieties, gaining trust & convincing
them that you care about their happiness
- Maneuvers
for heading off customer dissatisfaction
- Dealing
with the emotional reactions of upset customers without becoming equally upset
- Making
a customer happy and giving them what they want, even when there is no way you
can give them what they want! (This is not a misprint.)
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| 10:45 AM -11:00 AM | BREAK
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| 11:00 AM - 12:30 PM | BREAKOUT
- Tame Social Media Marketing with One Hand Tied Behind Your Back with Kenny Pratt of Crescendo Properties, Inc
It seems everyone is touting social media as a must-have in
your marketing arsenal. You're probably wondering if it’s worth the
investment. Do you feel discouraged from
trying because it is all changing so fast?
You can now relax! During this session, fellow self-storage owner and
marketer, Kenny Pratt will keep it simple and help you: -
Learn how
to get started without looking like an idiot
- Discover
strategies to use social media to find customers in ways the "big
guys" can't duplicate
- How to
get results with a limited time investment
- How to
use social media to improve the marketing you are already doing
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| 11:00 AM - 12:30 PM | BREAKOUT -
Creating Value Through CapEx
Maximize rents and increase the value of your property by implementing cost effective capital expenditures
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| 12:30 PM - 1:30 PM | LUNCH
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| 1:30 PM - 3:15 PM | BREAKOUT
- Self Storage Capital Markets and Investment Sales Overview with Doug McCarron of Holliday Fenoglio Fowler, L.P.
This session will provide a detailed overview on current pricing in the capital markets (debt & equity) and how that pricing relates and influences the pricing for Investment Sales Transactions within the self storage property sector.
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| 1:30 PM - 3:15 PM | BREAKOUT
- Anything Legal: The Employment Law Series with Jerry Bloch
Bring your questions to this open forum hosted by employment
law legal expert and CA attorney Jerry Bloch. The questions answered this
session are up to you! At most legal topic sessions, the speaker talks for 45
minutes and takes questions for 10-15 and invariably, many questions are left
unanswered. Not this time. This session is 90 minutes of excellent legal mind
reacting and responding to your real world situations, issues and questions.
Come with all of your questions and get the answers you need, as well as
gaining knowledge and perspective based on the questions and answers of your
peers.
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| 3:15 PM - 3:30 PM | BREAK |
| 3:30 PM- 4:15 PM | (ALL)
General Session - Online marketing for self storage: Tips, Tricks and Things to
Avoid with Scott Jensen of Extra Space Storage
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| 7:00 PM | DOWNTOWN HOEDOWN!
Meet us at The Whiskey Girl Saloon in the Gas Lamp on November 3rd for a fun filled cowboy themed evening with live music but make sure to grab some grub before we break out the whiskey! Need an idea of where to rustle up some grub? Click HERE for a list of restaurants located between The Westin and The Whiskey Girl.
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| 7:30 AM - 9:00 AM | Registration Open
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| 7:30 AM - 8:30 AM | Breakfast
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| 8:30 - 8:45 AM | CSSA
Welcome, Update and Platinum |
| 8:45 AM - 9:10 AM | Local
Area Update - Current Trends as seen by a California Operator with Brian Caster,
Owner of A-1 Self Storage and Caster Family Properties
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| 9:15 AM - 10:30 AM | Dr.
Chris Thornberg - Beacon Economics |
10:30 AM - 10:45 AM
| Break |
| 10:45 AM - 12:00 PM | Direct Connect and Round Tables - 3 Sessions
at 20 mins each. |
| 12:00
PM - 12:15 PM | Raffle & Event Concludes
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DOWNLOAD EVENT BROCHURE HERE
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THE CSSA ROOM BLOCK HAS OPENED. BOOK YOUR ROOM AT THE WESTIN NOW AND SAVE!
For reservations please call (619) 239-4500 OR CLICK HERE
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