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California Self Storage Association

Prop. 15 - Split Roll

A measure known as the "Split Roll Initiative" is on the November 2020 ballot under Prop 15. This proposition will dismantle California's original Proposition 13 by splitting residential and commercial, increasing property taxes for industrial and commercial properties. CSSA has joined with the NO ON PROP 15 - Stop Higher Property Taxes coalition. We invite you to visit their website for complete information: https://noonprop15.org/. This includes material to help educate and convince tenants, employees, neighbors, family, and friends to VOTE NO ON PROP 15!

  Our sincere thanks to SSA (National Self Storage Association) for their support in helping fight Prop 15.

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  • Wednesday, September 30, 2020 2:21 PM | Ross Hutchings (Administrator)

    CA Self Storage Owners and Businesses:

    As you know, Proposition 15 is on the November ballot and mail-in ballots will be sent to California voters on October 5, 2020. If this proposition 15 passes, most commercial and industrial real property owners will lose their Prop 13 constitutional protections, and will be reassessed at current rates into the future (with a minimum reassessment every three years). This could substantially increase your property taxes, especially for older/legacy assets, and will continue to raise your property tax in years to come thereby hurting newer acquisitions as well. In addition, we believe the impact to other small businesses, NNN tenants and various other industries will be crippling.

    In an effort to help defeat this proposition, we need your help. Please consider emailing or mailing the letter at the link below, signed by Ross Hutchings of the CSSA and Tim Dietz of SSA, to your self-storage tenants, friends, family and neighbors. This letter is being provided as an additional resource and for ease of use; that said, you are also free to utilize your own letter head and message, just be sure to comply with all campaign contribution guidelines. Feel free to contact Ross Hutchings for more information on campaign contribution compliance. Here’s the bottom line, no matter how the message is delivered, it’s crucial to get the word out to as many people as possible so we can DEFEAT PROPOSITION 15. 

    If you decide to use the attached CSSA/SSA letter, below is a “cover message” that owners/operators can utilize for the email-blast to your tenants:

    “Dear loyal customer, as a privately owned self-storage business, we typically do not get involved in politics nor make recommendations on voting preferences. However, we feel that you need to know what may happen if Proposition 15 passes. Please take a moment to read the attached statement provided by the local and national self-storage associations, and please seriously consider their message and request for you to Vote NO on Prop 15!

    Thank you for your continued business and best wishes to you and yours during these trying times.”

    Again, please consider emailing or mailing the letter at the link below, signed by Ross Hutchings of the CSSA and Tim Dietz of SSA, to your self-storage tenants, friends, family and neighbors.

    NO ON PROP 15 - Letter to Self Storage Tenants

  • Thursday, September 24, 2020 2:36 PM | Ross Hutchings (Administrator)

    The following is a PowerPoint with explanation and arguments for voting NO ON PROP 15:


  • Wednesday, September 23, 2020 1:25 PM | Ross Hutchings (Administrator)

    in partnership with        

    To all Self Storage Owners/Operators in California –

    California is in the midst of an unprecedented economic crisis, and yet another threat is on the horizon for consumers. PROP 15 on the November ballot will be the largest property tax increase in state history at $11.5 billion per year.

    Prop 15’s higher property taxes will cause the cost of living to increase for all Californians as businesses face higher operating costs. The result is consumers and businesses can expect to pay more for everything from their storage unit to their groceries.

    That is why small businesses, farmers, social justice organizations, and taxpayer advocates across California oppose this massive tax increase.

    Why should everyone be concerned about PROP 15?

    • Threatens jobs An estimated 120,000 private-sector jobs will be lost during a time of record unemployment.
    • Raises prices for consumers  Higher taxes on businesses will ultimately get passed on to consumers in the form of increased costs on just about everything people buy and use, including storage units, groceries, fuel, utilities, day care and health care.
    • Hurts small businesses  PROP 15 does nothing to prevent higher property taxes from being passed to small business tenants through higher rents.

    What can you do to help defeat this this proposition?

    1. Educate yourself on the proposition and the arguments why people should vote NO ON PROP 15

    2. Spread the word to your tenants, employees, neighbors, and friends

    We will be supplying you with a letter written for self storage tenants 

    Or you can modify and use this one: Self Storage Tenant letter

      o  Or modify and use this one: NO ON PROP 15 - tenant letter- Option 2

    3. Donate to help NO ON PROP 15 coalition spread the word in the media

    Watch the NO ON PROP 15 ads: "Barbershop Closed"  and "Wrong Time"

    NO ON PROP 15 coalition has been working hard to defeat this proposition. We need your help to provide the grass roots education campaign. Thank you for your participation.                                                     

    Ross Hutchings, CAE                                    Tim Dietz, CAE                                                   CSSA Executive Director                               SSA President & CEO

  • Monday, September 21, 2020 5:37 PM | Ross Hutchings (Administrator)

                 in partnership with     


    We need your help to get the word out about PROP 15 (also called Split Roll)

    This is the proposition that attempts to split commercial property tax from residential (from the original Prop 13).

    (See information below)


    Thursday, September 24, 2020 – 11:30am

    Featuring Tino Rossi (of the NO ON PROP 15) to explain the proposition, answer your questions, and tell you how we can work together to defeat this

    No on Prop 15 TOWN HALL Discussion: California Self Storage Association


    Thu Sep 24, 2020 11:30am – 12:30pm Pacific Time - Los Angeles


    https://us02web.zoom.us/j/83679056977 (map)




    tino@meridianhq.com - organizer


    more details »

    Tino Rossi is inviting you to a scheduled Zoom meeting.

    Join Zoom Meeting

    Meeting ID: 836 7905 6977
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  • Wednesday, September 16, 2020 11:00 AM | Ross Hutchings (Administrator)

    As reported by MKA (McHugh Koepke & Associates Government Relations)

    Results from a survey of its California small business members released this week by the National Federation of Independent Businesses (NFIB) showed 94 percent of them opposed to Proposition 15, the November ballot initiative that would alter the Proposition 13 property tax protections enacted 40 years ago.

    “Our survey demonstrates overwhelming opposition to Prop 15 by the thousands of small and independent business owners, our state’s number one job creators,” said John Kabateck, state director for NFIB California.  “Like our small-business owners, once voters understand the devastating impact Prop 15 will have on California’s small businesses, who are the foundation of their neighborhoods, they will vote no.  We will continue to make our voices heard to voters up until Election Day.  Small businesses across California are united against Prop 15.” 

    In a sampling of its 15,000 members in the state, NFIB found just four percent expressing support for Prop 15.

    For more information, please see www.nfib.com/california

  • Wednesday, September 16, 2020 10:57 AM | Ross Hutchings (Administrator)

    As reported by MKA (McHugh Koepke & Associates Government Relations)

    On Friday, September 9th, Governor Gavin Newsom announced his support for Proposition 15, the “split roll” property tax measure on the November ballot.  He called the proposal “a fair, phased-in and long-overdue reform to state tax policy.”   Further, Newsom stated, “It’s consistent with California’s progressive fiscal values, it will exempt small businesses and residential property owners, it will fund essential services such as public schools and public safety, and, most importantly, it will be decided by a vote of the people.”

    If approved by voters, Proposition 15 would create different tax rules for commercial and residential property.  Specifically, the measure would lift commercial property tax caps imposed by 1978’s Proposition 13.  Under the initiative, most commercial properties would be reassessed every three years instead of when they are sold.

    Notably, for the past several months, both the supporters and opponents of the initiative have been seeking the Governor’s endorsement.  In response to the news, the Yes on 15 campaign stated that this is “another watershed moment in the push to close corporate tax loopholes so Californians can reclaim billions for schools and essential local services.”  Conversely, the No on Proposition 15 campaign responded by stating the initiative “will mean increased costs for the same small and minority-owned businesses he’s forced to close for the last six months.”   Other groups including the California Chamber of Commerce, California Manufacturers & Technology Association, the California Retailers Association, and California Farm Bureau Federation also issued statements in response.

    Newsom coupled his endorsement of Proposition 15 with a rejection of efforts to raise income taxes.  “In a global, mobile economy, now is not the time for the kind of state tax increases on income we saw proposed at the end of this legislative session and I will not sign such proposals into law,” he said.

  • Thursday, September 10, 2020 12:19 PM | Ross Hutchings (Administrator)

    In today's session of the Self Storage Association's virtual Fall 2020 Conference, one of the concurrent sessions featured Rob Lapsley, CEO of CA Business Roundtable discussing the coalition's strategy to defeat Proposition 15 (split roll). 

    View this session on Vimeo: 


  • Tuesday, June 02, 2020 3:40 PM | Ross Hutchings (Administrator)

    Dear California Self Storage Owner/Operator,

    Since 1978 Proposition 13 has protected California property owners from dramatic property tax burdens by limiting the extent of reassessments ever since. These benefits have encouraged investments, stability and employment within the self storage industry, as well as all commercial, industrial, agricultural, residential and other real estate sectors in our state. For the first time in more than four decades, these incentives, to business owners specifically, are vulnerable to a ballot measure which will amount to a massive tax increase to you unless we are successful in defeating it.

    The California Self Storage Association (CSSA) along with the national Self Storage Association encourages all California owners to support efforts to maintain Proposition 13, which will be voted upon in November through a measure confusing named “ CA Schools & Local Communities Funding Act” (better known as “Split Roll”). As long-time and involved members of the SSA and CSSA, we have been asked by the leaders of these two organizations to research and recommend the best options for self storage owners to collectively defend our industry ahead of this historic vote.

    We have determined that our efforts are best directed towards Sacramento-based Californians to Stop Higher Property Taxes, a coalition that also includes: California Chamber of Commerce, California Business Roundtable, California Business Properties Association, California Taxpayers Association and the Howard Jarvis Taxpayers Association, among others.

    This is not the time to take a passive approach. The cost to your businesses will be devastating; not only does Proposition 13 cap increases on annual assessments to 2 percent, after the market value assessment at its last change of ownership, it also limits the amount of local property taxes to 1 percent of the initial market value, among other protections. Upon enactment, the Split Roll will result in tax increases on your properties many times the amount of your current assessments. Although the most long-tenured businesses stand to lose the most, even the most recent entrants will be affected immediately and at the mercy of tax assessors forever more.

    We believe a contribution of several thousand dollars, per facility, is a fraction of the annual cost to your businesses. Although Spilt Roll will be conveyed as “tax reform” meant to support education and other services, the truth is the tax increase is meant to fund union pensions and other questionable government spending resulting from decades of poor policy decisions by state and local governments. Please find attached more information about the Californians to Stop Higher Property Taxes and a remittal form to help you join this important fight.


    Brian Caster
    CEO, A-1 Self Storage San Diego, CA
    C- Chair, SSA/CSSA Property Protection Task Force

    Ken Nitzberg
    CEO, Devon Self Storage Emeryville, CA
    C- Chair, SSA/CSSA Property Protection Task Force

    CSSA & SSA encourage contributions to “Californians to Stop Higher Property Taxes” which will lead public advocacy, polling, and other initiatives in support of our industry.

    CSSA and SSA are a part of this coalition which includes CA Chamber of Commerce, California Business Roundtable, California Business Properties Association, California Taxpayers Association and the Howard Jarvis Taxpayers Association, among others.

    Checks can be made out to:
    Californians to Stop Higher Taxes
    ID: 1403027
    455 Capitol Mall, Suite 6
    Sacramento, CA 95814

    Or CLICK HERE for donation remittal form

  • Tuesday, June 02, 2020 11:29 AM | Ross Hutchings (Administrator)

    California’s Proposition 13 protects property owners from dramatic property tax assessments and rate increases. The National Self Storage Association and the California Self Storage Association need your participation and contributions in efforts to defeat a November ballot measure, known as Split Roll, which would repeal Proposition 13. (click here for full article)

    • In November, for the first time in 4 decades, Prop. 13 as we know it may be repealed via statewide vote.

    • Although the lengthiest-tenured properties will be affected most, even the most recently owned will see dramatic increases.

    • If passed, your property tax treatment will increase immediately and be subject annually, with assessment adjustments to “market value” every three years.

    • Sold to voters as tax reform to fund education, this massive tax increase is actually meant to fund unreasonable government and union pensions.

    • SSA & CSSA encourage contributions to “Californians to Stop Higher Property Taxes” which will lead public advocacy, polling and other initiatives in support of our industry.

    • Coalition includes: CA Chamber of Commerce, California Business Roundtable, California Business Properties Association, California Taxpayers Association and the Howard Jarvis Taxpayers Association, among others.

    Checks can be made out to:

    Californians to Stop Higher Taxes

    ID: 1403027

    455 Capitol Mall, Suite 6

    Sacramento, CA 95814

    Or CLICK HERE for donation remittal form

  • Tuesday, June 02, 2020 10:45 AM | Ross Hutchings (Administrator)



    Fact Sheet (Click Here for Myth vs Fact Sheet)

    Background: Prop 13 Has Helped All Californians for More Than 40 Years

    •     For more than 40 years, Prop 13 has provided certainty to homeowners, farmers and businesses that they will be able to afford their property tax bills in the future. Under Prop 13, both residential and business property taxes are calculated based on 1% of their purchase price, and annual increases in property taxes are capped at 2%, which limits increases in property taxes, especially when property values rise quickly.

    Split-Roll Property TaMeasure Destroys Prop 13 and Makes Our Economic Crisis Worse

    •     Amid an unprecedented economic crisis, special interests submitted petitions to qualify a measure for the November 2020 statewide ballot that will destroy Prop 13’s property tax protections and will be the largest property tax increase in California history. The measure will raise taxes on commercial and industrial property by requiring reassessment at current market value at least every three years. This type of property tax is known as a “split-roll tax” because it splits the property tax roll, assessing business property differently than residential property.

    •    We should reject this measure and maintain Prop 13 protections that have kept property taxes affordable and provided every taxpayer who buys a home or business property with certainty that they can afford their property tax bills in the future. Now is not the time to raise taxes and bring more uncertainty to businesses and all Californians.

    Hurts Small Businesses and Drives Up Everyone’s Cost of Living

    •     Small businesses are already struggling. This measure will make it even more difficult for them to reopen their doors or stay in business as a result of this economic crisis. Increasing property taxes on businesses by $12.5 billion a year will hurt female- and minority-owned businesses the most and 120,000 jobs will be lost, according to a Berkeley Research Group study. Voters are being asked to consider a measure that will only increase job losses at a time when millions of Californians are applying for unemployment benefits.

    •     Most small businesses rent the property on which they operate. The measure’s higher property taxes will mean soaring rents at a time when the federal and state government is trying to provide small businesses with rent relief to keep their doors open. Ultimately, the measure’s tax hike on businesses will get passed on to consumers in the form of increased costs on just about everything people buy and use, including groceries, fuel, utilities, day care and health care.

    •     Californias cost of living is already among the nation’s highest. A split-roll property tax will drive the cost of living even higher.

    No Taxpayer Protections, Transparency or Accountability

    •     This measure has no accountability to taxpayers. Sacramento politicians can divert the new local government tax money for other purposes that benefit special interests, just like they are trying to do with the gas tax.

    •     The split-roll measure is misleading. Supporters say the property tax increase is about more money for schools, but more than two-thirds of the new tax money doesn’t go to schools. Instead, it goes to the state and local governments to spend however they want – just like they are doing with the lottery.

    Homeowners Are Under Attack

    •     If businesses lose their Prop 13 protections, homeowners will be next. Supporters of the measure even admitted that this initiative was the first step in a plan to end Prop 13, which could mean skyrocketing property tax increases for all California homeowners.

    Ad paid for by Californians to Save Prop 13 and Stop Higher Property Taxes, sponsored by California homeowners, taxpayers, and businesses Committee major funding from

    Western Manufactured Housing Communities Association
    California Business Roundtable
    California Taxpayers Association
    Funding details at www.fppc.ca.gov

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