There has never been a more dynamic and changing time for the self storage industry. We have seen seismic changes in how we market, attract and retain new storage customers, how we develop and acquire new storage facilities and leverage technology to optimize daily performance in operations.
CSSA 2019 Strategic Business Plan
CSSA held a Board of Directors Strategic Planning session on November 8 & 9, 2018 at the Queen Mary, Long Beach, CA. The following members participated in this discussion: Robert Chiti, Pedro Florida, Pam Domingue, Drew Hoeven, Karen Branson, Eric Snyder, Eric Von Berg, Kenny Pratt, Mike Gong, Jeff Higashi, Josh Miller, Dave Watson, Nick Walker, Natolie Ochi. The discussion (and this report) was facilitated by Ross Hutchings, CAE, CSSA Executive Director.
The California Self Storage Association was formed more than 16 years ago and represents self storage owners, operators, managers, vendors, and business partners throughout the state. Representing thousands of self storage facilities, CSSA provides ongoing education, legal advocacy, networking opportunities, and promotion of industry best practices, technological advancements, and business innovation. CSSA provides a variety of benefits to its members through discounted products and services; legislative and regulatory representation; and the sharing of knowledge and information through networking and educational opportunities.
Ü Community – Fostering collaboration for the success of all
Ü Education – Promoting success today
Ü Foresight – Preparing for tomorrow
Ü Advocacy – Protecting the industry
The reason for our organization’s existence:
***To drive the success of the self storage industry***
The "destination" - where we are headed as an organization:
***Be indispensable to the success of the self storage industry***
What we do as an organization:
***To promote success in the self storage industry through advocacy, education,
and fostering community***
CSSA will achieve it purpose and move closer to the long-range goal through focused short and long-term goals based on agreed-to values and operating guidelines. CSSA will focus on the following five areas for growth and sustainability:
Increase membership through concerted recruitment effort and retention programs
Support and provide meaningful CSSA-branded education and training opportunities
Improve CSSA’s financial stability through increased revenue generating activities and fiscally responsible expenditures
Continue to monitor legislative, regulatory, and legal issues to protect the California self storage industry
Review and enhance organizational structure and processes to support a dynamic, nimble organization
CLICK HERE for a complete document, including objectives & tactics for each goal
To drive the success of the self storage industry