AB 1609 (Zbur D) Customer service support.

Bill Watchlist,

 

AB 1609

(Zbur D)   Customer service chatbots.

 

Position: Watch

Introduced: 1/20/2026

 

Last Amend: 4/14/2026

 

Status: 4/22/2026-From committee: Do pass and re-refer to Com. on APPR. (Ayes 9. Noes 3.) (April 21). Re-referred to Com. on APPR.

 

Location: 4/21/2026-A. APPR.

 

Summary: Existing law prohibits a person from using a bot, as defined, to mislead another person about the bot’s artificial identity to incentivize the purchase or sale of goods or services, among other things. Existing law requires an operator of a companion chatbot, as defined, to provide a disclosure regarding the companion chatbot’s artificial identity if a reasonable person interacting with the companion chatbot would be misled to believe that the person is interacting with a human. This bill would prohibit a large private business, as defined, from representing that a customer service chatbot is a human. The bill would also require the large private business to provide certain disclosures if a reasonable person interacting with the chatbot would be misled to believe they are interacting with a human.